Showcasing Apple’s largest ever phone screen display, the iPhone XS Max is designed to maximise the impact of media and apps. It features a 6.5? OLED (Organic Light Emitting Diode) screen, with a powerful A12 processor and pin-sharp 428 pixels per inch screen density. The custom-built OLED panel provides industry-leading colour accuracy, true blacks, and remarkable brightness and contrast. There’s a new level of water resistance too, with a highly durable glass screen to resist scratches. Out with the old The iPhone XS Max features a sumptuous 6.5? OLED Super Retina Display. To give an uninterrupted front display, Apple has done away with the Home button; technophobes need not worry, however – thanks to Face ID, it takes just a glance to unlock your phone or a gentle swipe up to access features. Designed for living iPhone XS Max is rated IP86 for water resistance, meaning it’s water resistant up to 2 metres for 30 minutes and is sealed with a precision-fitted surgical-grade stainless steel band. The glass covering the screen is also highly resistant to scratches, so you can just get on with using the device as intended. Brilliant bionic The A12 Bionic chip is a six-core CPU powerhouse, which gives you fantastic performance as well as energy efficiency. With Apple’s next-generation Neural Engine, it uses real-time machine learning to transform the way you use your apps. It’s up to 15% faster and 50% more energy efficient than the previous generation A11 chip. The 4 core GPU (Graphics Processing Unit) is up to 50% faster than the A11 chip when using visually demanding apps, like games and video editing. Fantastic photos Thanks to its improved 12-megapixel, wide-angle and telephoto cameras and faster sensor, your iPhone XS Max is even better at shooting photos and videos. Using Apple’s Image Signal Processor and the A12 chip’s Neural Engine, it unlocks new creative possibilities. Features include Smart HDR, bringing more highlight and shadow details to your photos; Bokeh background blur for standout portrait shots and all-new Depth Control to adjust the depth of field after the photo has been taken. Additionally, you can shoot 4K video up to 60 frames per second (fps) and 1080p slow motion up to 240fps. iOS 12 Designed to make your iPhone experience faster and more responsive, iOS 12 makes it faster to do everyday tasks – for example, swiping to camera is up to 70% faster than previous iPhones, and the keyboard displays up to 50% faster than previous models. You can FaceTime with up to 32 people at once, with tiles that automatically expand as people talk. There are smarter ways to manage notifications and settings, intelligent shortcuts to pair your daily routine with the apps you use, and better privacy management when browsing the web. Thanks to iOS 12 and iCloud, you can connect your Apple products automatically and make your everyday tasks easier. For example, stream videos from your iPhone XS Max to your television via your Apple TV 4K; everything’s synced, so all your devices have the latest information. What is augmented reality? AR can cleverly merge information and digital objects with the environment around you, directly onto your phone screen. (If you’ve ever played or seen Pokmon Go, you have experienced AR already.) When looking at your phone screen, this ingenious technology enables you to see (for example) handy navigation arrows on a street – aiding you towards a set location or you could view and then shoot virtual aliens as they invade your living room. iOS12 is compatible with ARKit 2, unlocking more immersive AR experiences for app developers. AR objects can now be sent with Messages and Mail and viewed in the real world, while a new AR app called Measure helps you measure real-world objects just by pointing your camera at them. What is SIM free? You’ll receive the iPhone without having to commit to any network, leaving you free to decide which SIM card to use in the device. This gives you the opportunity to find the most suitable plan, whether that’s contract or pay-as-you-go, throughout the lifetime of the phone. You also have the option to add a foreign SIM card, so you can use the device overseas. Top tip: as this mobile phone is supplied SIM free and unlocked, you have access to SIM only deals – these usually offer far better value for money. (Please search: ?SIM only deals best price’. Add the price of the smartphone above to the cost of a SIM only deal for 12/24 months – now compare this amount to the same smartphone purchased on a contract for 12/24 months, for eye-opening results.) You also have the option to add a foreign SIM card, so you can use this device overseas for less as well. Additional information: manufacturers often update their Operating System (OS) software over the course of a device’s lifespan – this means that your product might ship with a more advanced OS than specified. We can help you get set up Our specialist in-store Partners can help you set up your new device right away. They can walk you through the essential features, or transfer photos or contacts from your old device. Visit your local shop with your new device, or simply Click & Collect from a John Lewis & Partners shop. Our Technical Support Partners can set up while you wait, or you can pop back when you’re ready. Find out more details and pricing for our tech support services.